Listen and learn: How charities can use qualitative research

  • Date of release: 2016
  • Type: Outcome measures & surveys
  • Difficulty: Very Easy
  • Cost: Free
  • Developer/Author: NPC
  • Provider Email: info@thinknpc.org

Charities are often already collecting qualitative data through their service provision and staff interaction, but they are not conducting qualitative research rigorously, with appropriate sampling and analysis—leading to it being dismissed. However, when qualitative research is undertaken in a more systematic way, it provides valuable insight to help drive service design, delivery and improvement, and keeps user voice central to a charity’s work.

This paper by NPC designed to help charities better understand the role of qualitative research in informing a charity’s decisions and helping it to identify what works.

Listen and learn: How charities can use qualitative research

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