The Audience Finder

Published30th June 2014

Audience Finder is a national audience data and development programme, enabling cultural organisations to share, compare and apply insight. It is developed and managed by The Audience Agency for and with the cultural sector, and is funded by the National Lottery through Arts Council England.

Audience Finder provides tools for collecting and analysing data in a standardised way which builds a clear picture of audiences locally and nationally. The results help organisations to find new audience opportunities. Organisations have access to a range of support, such as user-friendly reports, online tools, live workshops, and working in collaborative, data-sharing clusters.


A wide range of tools are available including:

Audience Development Planner

A-Z of Audience Development

Paid Search Advertising

Audience Spectrum

Meaningful Mapping

Segmentation Made Simple

Digital and Social Media for Touring Companies

Reaching Families Online

Standard E-survey

Face to face surveys

Mail shot E-survey

A guide to fieldworkers

Audiences on tour

Good practice guide to sampling

KPIs for audiences: a practical guide

How to build and maintain your online community

The Audience Agency’s Economic Indicator Toolkit

Audience development planning


Register with audience finder and benefit from access to tools and data insights that will help you grow the audience for your organisation.

Audience Finder offers many free articles, case studies and audience insights into audience development and engagement without the need to register.

But you can register as an individual or an organisation to use more Audience Finder services and to use data and share insights with other cluster organisations.

Registration for many services is free for all users. All other services are free for Arts Council England NPOs and highly competitive for other organisations.

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