Audience Finder is a national audience data and development programme, enabling cultural organisations to share, compare and apply insight. It is developed and managed by The Audience Agency for and with the cultural sector, and is funded by the National Lottery through Arts Council England.
Audience Finder provides tools for collecting and analysing data in a standardised way which builds a clear picture of audiences locally and nationally. The results help organisations to find new audience opportunities. Organisations have access to a range of support, such as user-friendly reports, online tools, live workshops, and working in collaborative, data-sharing clusters.
A wide range of tools are available including:
Audience Development Planner
A-Z of Audience Development
Paid Search Advertising
Segmentation Made Simple
Digital and Social Media for Touring Companies
Reaching Families Online
Face to face surveys
Mail shot E-survey
A guide to fieldworkers
Audiences on tour
Good practice guide to sampling
KPIs for audiences: a practical guide
How to build and maintain your online community
The Audience Agency’s Economic Indicator Toolkit
Audience development planning
Register with audience finder and benefit from access to tools and data insights that will help you grow the audience for your organisation.
Audience Finder offers many free articles, case studies and audience insights into audience development and engagement without the need to register.
But you can register as an individual or an organisation to use more Audience Finder services and to use data and share insights with other cluster organisations.
Registration for many services is free for all users. All other services are free for Arts Council England NPOs and highly competitive for other organisations.