Be clear about what you are trying to achieve, for whom, and why. Only then will you be able to assess whether your planned sequence of activities can be expected to create the desired results. This kind of clarity is also the first step towards deciding what data to collect, so you can use the results to judge to what extent you’ve caused change on the ground.
In this section, we provide practical worksheets and advice to help you define your target audience, agree your goals, articulate a plan for change, review your existing data, and determine what further data you need. We also offer guidance on involving users in your impact practice, and ensuring compliance with data protection regulation.